Webinar wrap – personalization, seamless travel, automation, customer experience (one of two)


Personalisation and payments, big data and even bigger opportunities, automated expenses and emotional algorithms. During the first half of the year, the ongoing tnooz webinar series welcomed some of the biggest names in travel tech – and some from outside the sector – sharing fresh-to-market data, backed by insights from clients.

Here’s a summary of what we discussed with video recordings of the webinar.

Tools and tips to drive online success for agencies and travel sellers

Speakers:

  • Madhavan Kasthuri, EMEA online technology director, Sabre
  • Andy Owen Jones, CEO, bd4travel

The next leap forward for bricks-and-mortar agencies and travel sellers is to turbo-charge their own mobile and online capabilities to provide a seamless customer experience and building customer loyalty.

Personalize to win: never miss another revenue opportunity

Speakers

  • Aurelius Noell – director of ecommerce and commercial IT, Viva Aerobus
  • John Callan – VP of marketing, Boxever

Airline marketers and revenue managers around the globe under tremendous pressure to grow revenues while maintaining low costs. That’s why many are turning to techniques that engage each customer more personally for higher conversion

How to win direct bookings from data

Speakers:

  • Aly Thompson, industry manager for UK and Ireland, trivago

In the complex world of consumers’ big data, hoteliers need to balance making their guests happy and filling their rooms while keeping up with the tech innovations to win more direct bookings.

Major benefits of a travel and expense management system

Speakers:

  • Ted Stavropoulos – director of partner channel development, Chrome River
  • Bradley Matthews – head of middle market product and marketing, US Bank

A business traveler’s most consistent gripe is doing his or her expenses at the end of the trip. It needn’t be this difficult. The advent of expense management solutions can dramatically streamline processes for both travelers and back-office staff while controlling costs and providing deep visibility into employees’ spend.

Why hoteliers miss out on bookings by not embracing technology

Speakers:

  • Aly Thompson, industry manager for UK and Ireland, trivago

The guest experience doesn’t begin when the traveller checks into their hotel – it begins the moment the inspiration to travel takes hold and form the moment they begin their online research. From this point, every online interaction presents the hotelier with an opportunity to shape the travellers’ decision-making and encourage bookings.

How travel and hospitality brands can win the customer experience

Speakers:

  • Julie Hoffmann, head of travel and hospitality strategy and marketing, Adobe
  • Joshua Eli Young, VP of global partner alliances and strategies, Valtech.

For marketers in the travel and hospitality industry, the race is no longer for bookings, it’s to win the entire customer experience by tapping into the emotional aspects of search, shop and stay.

The seamless travel experience: why payments are at the heart

Speakers:

  • Thomas Helldorff, VP airlines and travel, Worldpay

Creating a flawless payment journey across various channels, devices, currencies and geographies is becoming ever more important to ensure customers convert and hit that ‘pay’ button.

 

 

 

 

 



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