SocialRank is a startup that helps brands, agencies and celebrities understand their social media followers — not just in aggregate, like most social analytics services, but on an individual level. Today it introduced more features as part of a new SocialRank Premium plan.
As a refresher: SocialRank helps customers find things like their “most valuable” followers on Twitter or Instagram, or followers who live in a certain city, or followers who tweet about a certain topic. Co-founder Alex Taub told me that his goal with the premium features is to allow you to actually act on that data.
The most interesting addition is support for DM Campaigns. The idea is that once you’ve found valuable users, you can offer them a special deal or promotion — and since they follow you, you can do it right in their direct messages. SocialRank Premium allows you to send multiple DMs at once and automatically fill in things like the username.
Taub said the aim isn’t to support spammy, annoying campaigns that prompt people to unfollow you, but rather to allow businesses to send personalized messages to followers they really want to build a relationship with. So he said SocialRank is going to be careful in how it rolls these campaigns out and will initially cap the number of people you can message in a single campaign.
In addition to DM Campaigns, the new features include an account summary that allows you to take a closer look at your follower data, for example looking at the geographic breakdown of all your followers who have the word “engineer” in their bio. You can then export that data to a PDF.
To be clear, while the core SocialRank product is free, this isn’t the first time the startup is charging for its products. It also offers a pricier Market Intelligence option, where large customers can see follower data for their competitors. SocialRank Premium, on the other hand, costs $49 a month.
“Market intel is the enterprise product that brands pay a lot for,” Taub said. “With Premium, I think an individual social manager can pay fifty bucks a month.”