Why doesn’t Google update every Pixel at the same time?

One of the most important promises Google makes about Pixel phones is immediate access to the latest Android software updates. Yet practical experience shows that’s not always the case – and both Google and US carriers are to blame.

Take last week’s Pixel 2 patch. After users complained about dull colors caused by controversial color calibration, Google announced it was rolling out an OTA (over-the-air) update that would allow users to set their colors to a hyper-saturated mode more typical of AMOLED displays.

Though the update isn’t perfect, it was an encouragingly swift response by Google. Not long after the announcement, some Pixel 2 users around the world began to receive the update.

But the keyword here is ‘some.’