Northstar Travel Group is acquiring tnooz and its related assets as part of a plan to further accelerate development of Phocuswright’s fast-growing PhocusWire media property.
Tnooz will be merged with PhocusWire over the course of the remaining months of 2018, with its content archive, many of its signature products and long-standing editorial focus on online travel and travel technology being retained by the PhocusWire team.
Northstar Travel Group is a U.S.-based media company and operates a broad range of leading publications in the travel, tourism and hospitality industry, including Travel Weekly (U.S.), Travel Age West, The Beat, WebinTravel, Business Travel News and Meetings & Conventions, as well as Phocuswright and PhocusWire.
The acquisition is another signal of the rapid impact on the travel, tourism and hospitality sector that PhocusWire has achieved in the twelve months since its launch at The Phocuswright Conference 2017, the premier conference for senior executives across the travel technology industry.
Pete Comeau, senior vice president of sales and marketing at Phocuswright, says: “Over the past nine years, tnooz has developed a large following of travel leaders through strong and consistent editorial coverage of the most important topics impacting the travel technology ecosystem. We are excited to welcome the tnooz readers and commercial partners to PhocusWire as we build the strongest and most targeted audience eager to understand how technology impacts all facets of today’s travel industry.”
U.S.-based Tnooz was founded in 2009 and became an important marker in coverage of the digital travel economy, including the pioneering of early industry hackathons and the profiling of hundreds of industry startups.
Bob Sullivan, president of the travel group at NTG, adds: “We are very excited to merge tnooz into PhocusWire under the leadership of our editor in chief, Kevin May. We are confident that the loyal audience and partners of both brands will be very pleased with the results as these two leading travel news brands join forces.”
Terms of the deal are not being disclosed.