The company, traditionally known for check-ins, talked up its programmatic ad platform Pinpoint as well as its Place Insights service which helps identify trends in consumer behaviour.
One of the location data specialist’s latest projects has been to look at theme park visitors and in particular, how Millennials are a lucrative market currently.
According to the data, it is Universal Studios which is doing well from the demographic and attributes it to initiatives such as the Wizarding World of Harry Potter.
For example, when the park opened in Universal Studios Orlando two years ago, there was an immediate increase in visits from Millennials of 25%.
A similar trend was seen when the Hollywood park introduced its own Wizarding World in April of this year with visits from Millennials up by more than non-millennials.
Overall, the company says that, using its data, it can predict a trend of double digit growth for the Hollywood attraction until the end of the year.
Foursquare can also predict best times to visit in terms of crowds and pricing using the data.
The company provides more detail here via a medium post from its chief executive Jeff Glueck.