In what is being touted as an “airline first”, Finnair is connecting air tickets with car transfer through the use of a single Passenger Name Record.
Passengers will now be able to secure transfers with Blacklane-branded drivers in the same booking flow when they purchase their air ticket.
The collaboration has come about through the use of Amadeus‘s Transfers tool, allowing the booking to be joined behind the scenes on the same PNR.
Transfers will be available for any city on the Finnair network, including its OneWorld alliance partners.
Finnair has an existing, white label consumer-facing transfer booking service on its website through Rideways (part of Priceline Group’s RentalCars), but this does not integrate with air bookings.
Blacklane CEO and co-founder Jens Wohltorf says the trio of brands involved in the service are “breaking new ground”.
“By booking professional rides with flights, this state-of-the-art solution takes the stress out of travel the moment travellers walk out the door.”
Specifically and most importantly, such an integration illustrates that airlines are beginning to look at travel beyond what their core service offers – airport-to-airport – to a wider, “travel” business covering door-to-door.
Amadeus’s head of cars and transfers, Peter Altmann, believes ground transport is the “next major ancillary opportunity” for carriers, with Finnair labelling the initiative as a logical step in its wider strategy to create a “one-stop shop” for travellers.