Booking.com dominates leads for hotels in key European markets


Interesting data released from hotel switch eRevMax this week that shows the dominance of Booking.com as a source for hotel bookings in a number of European countries.

In each of the five markets – UK, France, Germany, Spain and Russia – the Priceline Group-owned hotel booking site has pretty much either a leading or overwhelming position at the top.

The UK, for example, has Booking.com providing more than double the numbers of reservations processed through the eRevMax platform than its nearest challenger, LateRooms.

Germany is the only country where Booking.com does not lead the market, with European homegrown player HRS and then Expedia ahead.

Its tightest lead is in France, ahead of HRS, whilst in Russia the company brings in almost as much business to hotels as the next four providers combined.

Here is the eRevMax infographic:

booking.com performance



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