The Essential Phone has a clever way of hiding regulatory symbols

Andy Rubin’s new Essential Phone is so devoted to minimalism that the company doesn’t even put its own logo on the device. In fact, there aren’t even any of the ubiquitous regulatory hieroglyphics anywhere on the device.

Well, so I thought. It turns out that all those markings are still there – they’re just hidden in a really clever fashion.

Essential stuffs it all onto tiny plastic card hidden in the SIM tray. On one side of the card are regulatory symbols. On the other are the product name, serial number, IMEI, and a QR code.

It’s my favorite little design detail about the phone. Granted, my eyes have basically learned to tune out these markings on phones, but it makes the PH-1 look squeaky clean. I wouldn’t be surprised to see other phones follow suit  soon.

To be fair, it’s not the first company I’ve seen tuck away regulatory and manufacturer info. Dell, for instance, hides them under a magnetic flap on its XPS laptop.