Google is reportedly bringing its always-up-to-date Android One phones to the US

In an effort to strengthen its smartphone platform brand, Google is bringing its Android One program to the US later this year, reports The Information.

Three people briefed on the company’s plans for the project noted that the first US-bound device, manufactured by an unidentified hardware maker, will arrive sometime around the middle of 2017 with a price tag of about $200-$300.

Google first announced its Android One program in June 2014, with a view to make it easier and more affordable to experience Android.

The idea was to partner with third-party manufacturers to bring low-cost handsets with the latest version of the mobile OS to the market, along with guaranteed on-time Android updates – something most smartphone makers can’t promise because their custom software layers and feature support take more time to revise.

The first devices from the program launched in India in September 2014; they were made by local firms with a starting price of $105. Android One phones subsequently became available in December that year in Bangladesh, Nepal and Sri Lanka, followed by the Philippines in February 2015.

The BQ Aquaris A4.5 that launched in Europe in 2015