Apple wants to come into your bedroom to keep an eye on you while you sleep … but not in a creepy way, of course.
The terms of the deal or any details on why Apple wants Beddit’s tech weren’t disclosed — Apple reps did not immediately respond to requests for comment about the acquisition. But it’s not hard to guess why a sleep tracking company would be an appealing addition to Apple’s offerings — the acquisition adds new branch of functionality to the increasingly health-focused Apple Watch.
Sleep tracking is one of the final frontiers in the health space left for Apple as the Watch shifts its focus to becoming a fitness and health powerhouse.
There are multiple third-party apps that harness the Apple Watch’s sensors to log rest, but there’s no built-in feature in Apple’s own HealthKit — an addition the company has reportedly been mulling since last year, according to Bloomberg.
Other wearable makers have embraced sleep tracking as an integral feature in their devices, most notably Fitbit with its Sleep Stages and Sleep Insights features that rolled out alongside the new Fitbit Alta HR. As Apple positions itself as the top wearable maker in the market, sleep tracking is a must to put it head and shoulders above its competition.